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As a seasoned real estate agent and business consultant, I’ve always believed in the power of ethical leadership and corporate responsibility. It’s easy to get caught up in (just) the pursuit of profit and success. Honestly, I only became interested in following Marc Benioff of Salesforce when he gave a talk at the NAHREP @ L’Atitude conference in San Diego back in 2021 (Businesswire Article). I have since learned about his different path, one that harmonizes business success with social responsibility and ethical practices. I do think that aspiring to be the right type of business leader, like Benioff, is crucial for our times.

1. Prioritizing Stakeholder Interests: Benioff’s approach to stakeholder capitalism resonates deeply with me. In my years in real estate and business consulting, I’ve learned that considering the interests of all stakeholders – not just shareholders – is key to sustainable success. This means valuing our clients, employees, and the communities we serve, ensuring that our business decisions contribute positively to their lives.

2. Championing Social Responsibility: Benioff’s advocacy for social issues has been a guiding light. Whether it’s supporting LGBTQ rights, addressing homelessness, or promoting sustainability, his actions remind me of our responsibility as business leaders to contribute to societal well-being. In my work, I strive to uphold these values, understanding that a business’s role extends beyond mere transactions to being a force for good in society.

3. Fostering Employee Well-being and Inclusivity: Salesforce’s focus on employee welfare is something I admire and seek to emulate. A business thrives when its people thrive. Creating an inclusive, supportive work environment where every team member feels valued and empowered is something I prioritize in my practice. It’s not just about productivity; it’s about building a community within the workplace.

4. Committing to Sustainable Practices: Lastly, Benioff’s dedication to sustainability is a critical lesson for all of us. In the real estate sector, where I have spent over two decades, the impact of our work on the environment is significant. Embracing sustainable practices and advocating for environmental stewardship is a responsibility I take seriously, inspired by leaders like Benioff.

So aspiring to be the right type of business leader? One who balances profit with purpose, who leads with ethics and empathy? I think Marc Benioff’s leadership style is a beacon for many of us striving to make a positive impact in our industries. It’s about creating a legacy that goes beyond financial success, one that contributes to a better, more equitable world. Read his Wikipedia Bio.

About Rogelio:

Rogelio Rodriguez is an experienced bilingual real estate agent and business consultant in the Denver Metro area who has a high regard for ethical business practices and provides expertise in marketing and technology.

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